Mark Zuckerberg has skated along since he was a teenager who used a website for a contest between female classmates and farm animals for desirability and then stole the invention of a social-networking site from other students. At the time, he said he discovered how “voyeuristic” people are and has used that cynicism to make over $120 billion with his Facebook empire.
Throughout his career, Zuckerberg has skirted scandals, but his callous indifference to helping the January 6 insurrection may be the tipping point. After two whistleblowers came forward with testimony and a treasure trove of damning internal documents, 18 news outlets formed the “Facebook Consortium” to report on those documents, called “The Facebook Papers.” The announcement led to Facebook warning staffers about upcoming “bad headlines.” An overview of the news outlets and their reporting.
Multiple articles have resulted in public revelations about Facebook activities:
Promoting the “Stop the Steal” movement lying about the election: FB removed “guardrails” used before the 2020 election to slow the spread of hate and misinformation after Joe Biden was elected president and replaced “only after the insurrection flared up,” according to whistleblower Frances Haugen’s testimony. Other FB employees maintain leadership decisions helped create conditions for the January 6 attack on the U.S. capitol.
Facilitating human trafficking: FB has known it was responsible for advertising “domestic servitude” for at least three years but didn’t work to correct it until Apple threatened to drop FB and Instagram access to the App store. Yet FB has failed, offering women for physical and sexual abuse, deprived of food and pay, without travel documents for escape.
Stoking political violence: FB employees warned about the company’s failure to incite violence in “at risk” countries such as Ethiopia during its civil war when “problematic actors,” including states and foreign organizations, spread hate speech and discontent against ethnic minorities. FB estimates 72 percent of its 1.84 billion daily active users are outside North America and Europe. Haugen called Myanmar and Ethiopia “the opening chapter” in killing “a large number of people.” In 2018, the UN said FB had “turned into a beast” for promoting violence and hatred against Myanmar’s minority Rohingya population. FB’s permitted disinformation in India resulted in similar hate messages.
Another indictment of FB is Maria Ressa’s Nobel Prize for her independent news outlet, Rappler. She had tried—and failed—to convince Zuckerberg of his social responsibility as she told him about the problems he was causing in her native Philippines by Duterte’s dictatorship and his abuse of her and her reporters. When she told him that he was spreading disinformation to 97 percent of the people in the country, his only response was how to get the other three percent onto FB.
Supporting foreign elections: As FB CEO, Zuckerberg gave Vietnam’s Communist government almost complete control over postings before the country’s elections. Because they could, leaders crack down on dissidents’ free speech ahead. Zuckerberg said he was promoting free speech, but his motivation was the country’s threat to shut down his $1 billion market in Vietnam.
Permitting QAnon to develop on FB: The company knew the extremists’ false beliefs reached users unchecked for over a year but even created sites from research to promote them.
Pushing people toward radicalizing content for business interest: A FB researcher invented accounts to promote and spread QAnon conspiracies to examine the use of recommendation systems to misinform and polarize users.
Failing to block disinformation about the pandemic: Internal documents show studies of how damaging the lies about COVID were, but FB refused to remove the instigators except for a few direct complaints.
Allowing foreign troll farms to run top Christian pages: With the knowledge of FB, Eastern European organizations deliberately created conflict and manipulated opinion through coordinated offensive and provocative online posts on 19 of the top FB pages for U.S. Christians in 2019. They reached 75 million users a month, 20 times the next largest Christian FB page.
Fostering rage through algorithms: Using the reaction emoji to push more provocative content, FB weighted the “anger” response at five times more valuable than the ones for “like” or “love.” The method of growth is keeping people engaged, an easier response if they are upset. Researchers discovered that pushing these “controversial” posts could open “the door to more spam/abuse/clickbait inadvertently,” but FB didn’t stop the practice to use hatred and rage in shaping its readership for a much wider audience.
Growing FB at any cost to people: In a reflection of FB’s indifference, Andrew Bosworth, now chief technology officer at the company, sent a memo to employees in 2016 justifying growth at any human cost, connecting people whether they commit suicide, die in a terrorist attack, or suffer other disasters. To Bosworth—and FB—”questionable contact importing practices” and “subtle language that helps people stay searchable” are acceptable growth tactics.
Destroying the environment: This year, Oregon passed a law to regulate submarine cable projects because of FB’s destruction of part of the coastline. The company’s project suffered a massive drilling fluid leak and abandoned tons of abandoned equipment and two sumps while the state receives only $500,000 from the company. Another FB problem for communities is its high level of water for data centers. An internet search finds most articles cover how the company promises to develop water conservation methods in the future, but the reservoir for Prineville (OR), also home to Apple data centers, was at 21 percent of its capacity last summer.
Zuckerberg denied the accusation in Max Chafkin’s newly published book The Contrarian: Peter Thiel and Silicon Valley’s Pursuit of Power that he promised DDT he wouldn’t fact-check the campaigner’s political post in exchange for not being regulated, but his actions demonstrate a high level of support for DDT:
- A secret dinner between the two of them at the White House a week after Zuckerberg promised not to fact-check political ads.
- Removal of the fact-check of a “partly false” article about climate change published by right-wing news site, The Daily Wire, by top FB official.
- DDT’s posts calling for violence against Black Lives Matter (BLM) protesters and his “Big Lie” about the “stolen” 2020 election.
A major complaint from conservatives is that social media favors liberal views, and noted conspiracy theorist Sen. Ron Johnson (R-WI) complained about his belief during a committee hearing on October 29. Mary Anne Franks, law professor at the University of Miami School of Law, explained the need for regulation of right-wing content because it isn’t covered by constitutional free speech in the case of social media:
“Yes, we do have a First Amendment. We do have a right to free speech but we also know, of course, that private companies are not obligated under the First Amendment to take all comers. They are allowed to make their own decisions about what is considered to be high-quality and low-quality content. They can make any number of decisions and I think we would applaud them in many cases to make those decisions…
“The data actually do indicate that right-wing content is more amplified on these social media platforms than left-wing content and that right-wing content is more disproportionately associated with real-world violence; not hurt feelings, people being upset but, in fact, actual violence, actual armed insurrections, actual notions of terrorism, and anarchy.”
Despite DDT’s complaints about not being allowed on social media, he has effectively skirted that ban as well as the law preventing him for using his current fundraising for another presidential campaign. His primary PAC, Save America, has weekly spend $100,000 in October on Facebook advertising, many of them using the lies about a stolen election for donor requests. The money funds his current political operation—travel, staff, rallies—before he announces a campaign. When he starts fresh with a new account, he can rent the updated donor list collected by the current PAC and transfer the funds to another outside group for his campaigning. By the end of July, his three principal fundraising operations had over $100 million; the next reporting deadline isn’t until January 1, 2022. The ads, news releases, and rallies are ways of lying to the U.S. public.
Avoiding any repair of FB’s toxicity, Zuckerberg plans to change the Facebook name to Meta although he still faces 2018 charges in the District of Columbia for permitting Cambridge Analytic to collect personal data about 87 million users, including over half D.C.’s residents. Although the term “meta” has a rather nebulous definition in current slang—not quite crystalized, as one source wrote—it has a number of other definitions that Zuckerberg might not like: concerned with cultural conventions, reference of oneself in an ironic way, behind or at the back, either of the conical columns at each end of a Roman circus, and, in chemistry, a compound formed by dehydration.
His new concept is a “metaverse” moving people from reality into emersion of a fabricated dystopian science fiction inside the computer instead of being with actual people—an elaborate, permanent video game. Zuckerberg has faced much ridicule for his new name but now much more in the Jewish community: meta means “dead” in Hebrew.